Winning against All Odds: Elly Schlein’s Successful Election Campaign and Instagram Communication Strategies
نویسندگان
چکیده
The article aims to examine the characteristics of mediatized political communication in a hybrid media system, which social accounts leaders play an increasingly important role. Firstly, phenomenon mediatization and its main aspects relation mass system are described. Subsequently, concepts disintermediation new forms mediation specific platforms discussed. analysis shows that does not lead end mediatization, but emphasizes need support logic based on intertwining entertainment built online content capable triggering creative potential digital media. In particular, it is highlighted how politicians now prioritize over traditional media, assuming role opinion leaders. posts published “ellyesse” Instagram account period from 4 December 2022, date announced candidacy for party secretary, 26 February 2023, day primaries he won against all odds, reveals tendency towards remediation accompanied by innovative use images, aimed at creating sense immediacy interaction with public. Furthermore, codes typical observed, context where they change their meaning assume communicative function. All these reinforce idea relationship complementarity interdependence orient selection repetition coherent set identity traits.
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ژورنال
عنوان ژورنال: Social sciences
سال: 2023
ISSN: ['2326-988X', '2326-9863']
DOI: https://doi.org/10.3390/socsci12060313